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Prof. Dr. Marchand from University of Cologne gave a talk at the Cluster Strategy & Information's research seminar


On June 21,  2018, Prof. André Marchand gave a talk as part of the Cluster Strategy & Information's research seminar. André Marchand is a Professor of Marketing & Digital Environment at the University of Cologne. In his presentation, he referred to a multi-method study, which he conducted and highlighted the necessity for companies to strategically realign themselves and build new strategic resources in a digital environment. Apart from the talk, Prof. Marchand and Prof. Paul also exchanged views on current and potential joint research projects.

2018-06-24_Guest Talk_ISRS_Marchand

message of 24.06.2018