Wirtschaftswissenschaftliche Fakultät


Prof. Paul and Markus Gahler win Best SERVSIG Conference Paper Award

From June 14 to 16, 2018, Prof. Paul attended the 10th SERVSIG Conference in Paris (France) at which he presented the project "The CX Scale: Towards a Holistic Measurement of Customer Experiences along the Customer Journey" co-authored by Markus Gahler and Jan F. Klein (Tilburg University). The paper was selected as Best Conference Paper by a renowned committee of international service researchers. Founded in 1993, SERVSIG is a special interest group of the American Marketing Association (AMA) serving worldwide academics who are interested in services research.



message of 05.07.2018