Wirtschaftswissenschaftliche Fakultät

Search

Final presentation of our master seminar "New Media Marketing: Case Studies" at Plan.Net in Munich


The final presentation of our master seminar "New Media Marketing: Case Studies" took place on July 3, 2018. During the course of the semester, the students analyzed a case of our cooperation partner Plan.Net, which is part of the Serviceplan Group - the largest and most diversified owner- and partner-managed agency group in Europe. Specifically, the students worked on a business challenge in the fields of strategic media planning for the brand Durex. The students gave their final presentations to Corinna Garschke (Project Manager Human Resources ) and Katrin Kalchschmid (Unit Director Digital Media) from Plan.Net. The students received valuable feedback on their strategic media recommendations. Additionally, the participants visited the House of Communication, which is used as the headquarters of the Serviceplan Group and exchanged with two young professionals about their experiences and job entry possibilities.

2018-07-09_NMMCS_Plan.Net_Paul_Bruder

message of 09.07.2018