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Prof. Paul, Andreas Lechner, and Markus Gahler attended the annual AMA Summer Academic Conference


From August 10 to 12, 2018, Prof. Paul, Andreas Lechner, and Markus Gahler attended the annual AMA Summer Academic Conference in Boston (MA, USA). Both, Andreas Lechner as well as Markus Gahler were pleased about numerous listeners and constructive feedback at their presentations. Fortunately, Prof. Paul, Markus Gahler, and Jan F. Klein (Tilburg University) have won the Best Paper Award for their joint research project in the track "Understanding & Managing the Customer Experience". As the conference theme was “Big Ideas and New Methods in Marketing”, all three also used the conference to talk to fellow researchers about novel research questions important to be examined in future.

2018-08-14_AMA-Summer_Paul_Gahler_Lechner2018-08-14_AMA-Summer_Best-Paper-in-Track-Award

message of 14.08.2018