Wirtschaftswissenschaftliche Fakultät



We teach at all educational levels, from bachelor and master courses to doctoral and executive programs. Inspired by the concept of research-oriented teaching, our courses generally reflect our main areas of research. We thus offer lectures and seminars in the fields of value based marketing, services marketing, and multichannel marketing/new media. Our chair belongs to the cluster "Strategy & Information".

Detailed information on our current courses is available here: