Wirtschaftswissenschaftliche Fakultät

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Summer Term


Bachelor Courses

Course
(Lecturer)

TypeContact HoursCreditsModuleContact Person

New Media Marketing: Principles

(Markus Gahler, Janina Kleine)

Lecture

2

4/5

BWL
Strategy;
iBWL
Strategy
(WK I);
GBM;
ReWi;
WIN

Markus Gahler

New Media Marketing: Tutorial

(Janina Kleine, Markus Gahler)

Tutorial

2

-

-

Janina Kleine

Industrial Services Management

(Prof. Bilge Aykol)

Lecture

2

4/5

BWL
Strategy;
iBWL
Strategy
(WK I);
GBM;
ReWi

Karin Gall

Industry Analysis 

(Prof. Lawrence Feick, Sonja Kralj)

Seminar

2

4/5

GBM

Sonja Kralj

International Marketing

(Dr. Ilayda Ipek)

Lecture

2

5

BWL
International;
GBM;
ReWi

Karin Gall

Services Marketing: Research

(Andreas Lechner, Sonja Kralj)

Seminar

3

5/6

BWL
Strategy & Information
Seminar; iBWL
Haus- oder
Seminar-
arbeit; GBM;
ReWi

Andreas Lechner

Projects

(Prof. Michael Paul, Janina Kleine)

Seminar

3

5/10/ 15

GBM

Janina Kleine

 

Master Courses

Course
(Lecturer)
TypeContact HoursCreditsModuleContact Person

Advanced Value Based Marketing

(Prof. Michael Paul, Maximilian Bruder)

Lecture

4

6

BWL
Strategy; iBWL
Strategy;
DFM;
GBM;
ReWi

Maximilian Bruder

New Media Marketing: Case Studies

(Prof. Michael Paul, Maximilian Bruder)

Seminar

4

6

BWL
Strategy; iBWL
Strategy;
DFM;
ReWi

Maximilian Bruder

Services Marketing: Research

(Prof. Michael Paul, Andreas Lechner)

Seminar

4

6

BWL
Strategy; iBWL
Strategy;
DFM;
ReWi

Andreas Lechner