Wirtschaftswissenschaftliche Fakultät


Services Marketing: Research - Bachelor BWL

After the successful participation in this module, students are able to understand essential concepts, theories, and methods of services marketing research. In particular, they understand how to apply scientific methods to conduct basic research in services marketing. Students are able to gather, evaluate, and interpret research articles and other relevant information to derive scientific statements, arguments, and hypotheses. They are able to formulate research questions and to write basic research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to apply scientific methods to develop scientific statements and to defend their position towards experts and others.

The number of participants in this seminar is limited; an application is obligatory. Please apply using the seminar application form.

Contact Person: Andreas Lechner, Sonja Kralj

Course Language: English

Course Material: available at Digicampus

Type of Examination: Research paper, presentation, active participation  (guidelines for a scientific presentation and academic writing)


Summer Term 2018

Application deadline: April 15, 2018

First Session: April 19, 2018

Dates & Room:

  • Kick-off: April 19, 2018, 09:00h-12:00h at J 1207
  • Final presentations: June 18, 09:00h-18:00h, June 19, 09:00h-18:00h, and June 20, 09:00-18:00h at J 2102

Course Contents:

Topics for your research papers may include:

  • Service profit chain;
  • Service quality and productivity;
  • Frontline employees;
  • Emotional labor;
  • Servicescapes;
  • Technology-based service encounters;
  • Waiting management.