Wirtschaftswissenschaftliche Fakultät

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Winter Term


Bachelor Courses

Course
(Lecturer)
TypeContact HoursCreditsModuleContact Person

Services Marketing: Principles 
(Andreas Lechner, Sonja Kralj)

Lecture

2

4/5

iBWL
Strategy (WK I);
GBM
(PO 2008);
ReWi

Andreas Lechner

Services Marketing: Tutorial
(Sonja Kralj, Andreas Lechner)

Tutorial

2

-

-

Sonja Kralj

Value Based Marketing
(Prof. Michael Paul)

Lecture

2

4

iBWL
BWL II;
GBM
(PO 2008);
ReWi

Karin Gall

New Media Marketing: Research
(Markus Gahler, Janina Kleine)

Seminar

3

5/6

iBWL
Haus- oder
Seminar-
arbeit;
GBM;
ReWi

Janina Kleine

Projects
(Prof. Michael Paul, Janina Kleine)

Seminar

3

5/10/ 15

GBM

Janina Kleine

 

Master Courses

Course
(Lecturer)
TypeContact HoursCreditsModuleContact Person

Advanced Services Marketing
(Prof. Michael Paul, Andreas Lechner)

Lecture

4

6

iBWL
Strategy;
DFM;
GBM;
ReWi

Andreas Lechner

New Media Marketing: Research
(Prof. Michael Paul, Janina Kleine)

Seminar

4

6

iBWL
Strategy;
DFM;
ReWi

Janina Kleine

Services Marketing: Case Studies
(Prof. Michael Paul, Markus Gahler)

Seminar

4

6

iBWL
Strategy;
DFM;
ReWi

Markus Gahler