Wirtschaftswissenschaftliche Fakultät

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Winter Term


Bachelor Courses

Course
(Lecturer)
TypeContact HoursCreditsModuleContact Person

Services Marketing: Principles 
(Andreas Lechner, Sonja Kralj)

Lecture

2

4/5

BWL Strategy; iBWL
Strategy;
GBM
(PO 2008);
ReWi

Andreas Lechner

Services Marketing: Tutorial
(Sonja Kralj, Andreas Lechner, Maximilian Bruder)

Tutorial

2

-

-

Sonja Kralj

New Media Marketing: Research
(Markus Gahler, Janina Kleine)

Seminar

3

5/6

BWL Strategy & Information Seminar; iBWL
Haus- oder
Seminar-
arbeit;
GBM;
ReWi; WIN

Janina Kleine

Projects
(Prof. Michael Paul, Janina Kleine)

Seminar

3

5/10/ 15

GBM

Janina Kleine

 

Master Courses

Course
(Lecturer)
TypeContact HoursCreditsModuleContact Person

Advanced Services Marketing
(Prof. Michael Paul, Andreas Lechner)

Lecture

4

6

BWL Strategy; iBWL
Strategy;
DFM;
GBM;
ReWi

Andreas Lechner

Marketing Strategy and Intellectual Property
(Dr. Sevim Süzeroglu-Melchiors)

Lecture

4

6

BWL Strategy; iBWL Strategy;
GBM;
ReWi

Sevim Süzeroglu-Melchiors

New Media Marketing: Research
(Prof. Michael Paul, Maximilian Bruder, Janina Kleine)

Seminar

4

6

BWL Strategy; iBWL
Strategy;
DFM;
ReWi; WIN

Maximilian Bruder

Services Marketing: Case Studies
(Prof. Michael Paul, Sonja Kralj)

Seminar

4

6

BWL Strategy; iBWL
Strategy;
DFM;
ReWi

Sonja Kralj