Wirtschaftswissenschaftliche Fakultät


New Media Marketing: Research (Seminar) - Master BWL

After the successful participation in this module, students are able to understand current theories and methods of new media marketing research. In particular, they are able to apply scientific methods to create novel insights in new media marketing research. Students are able to integrate knowledge and to deal with complexity and limited information. They are able to acquire knowledge and skills independently and to write sound conceptual or empirical research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to conduct research projects in a largely autonomous way and to clearly defend their position towards experts and others on an academic level.

The number of participants in this seminar is limited; an application is obligatory. Please apply until October 20, 2019 using the seminar application form. Note that incomplete applications will not be processed.

Contact Person: Sonja Kralj

Course Language: English

Course Material: Will be available on Digicampus

Type of Examination: Research paper, presentation, active participation  (guidelines for a scientific presentation, team work, and academic writing)

Workload: 180 hours


Winter Term 2019/2020

Application Deadline: October 20, 2019

First Session: October 25, 2019

Dates & Room:

  • Kick-off: October 25, 2019, 09:00h-12:00h at J 1204
  • Theory session: November 7, 2019, 14:00h-17:00h at J 1207
  • Methods session: November 14, 2019, 14:00h-17:00h at J 1207
  • Final presentations: January 28, 2020, 14:00h-17:00h at J 1207

Course Contents:

In this course, students will conduct a joint qualitative empirical project in an online context. Students will construct theories on relevant phenomena through a systematic gathering and analysis of online data and write research papers in teams.