Wirtschaftswissenschaftliche Fakultät


Bachelor & Master Thesis

If you are interested in writing a bachelor or master thesis at the Chair for Value Based Marketing please make sure that you fulfill the following requirements:

  • You are interested in one of our key research areas (value based marketing, services marketing, or multichannel management/new media).
  • You are interested in high quality research and in combining scientific rigor with practical relevance.
  • Bachelor and master students should have successfully participated in at least one of our lectures (New Media Marketing, Services Marketing, Value Based Marketing, Advanced Services Marketing or Advanced Value Based Marketing) and one of our seminars (ideally a research seminar). Participation in one of our seminars is not a requirement for master students studying "Global Business Management".
  • Master students should have experience with empirical studies or be interested in practicing empirical research.
  • In case of excess demand, bachelor/master students with an average grade of 2.5 or better will be preferred. Master students with an interest in an empirical thesis will also be preferred.

You can choose between writing your thesis either in English or in German. Bachelor students are encouraged to write a conceptual thesis within two months. Master students are allowed to choose between writing a conceptual thesis (four months) or an empirical thesis (six months).

A conceptual thesis might involve the identification and definition of additional constructs that are added to an already existing conceptual framework. Additional constructs might include new dependent, independent, mediating, and/or moderating variables. Conceptual theses may also integrate or review already existing knowledge on a particular topic. However, an empirical thesis might involve the empirical testing of theoretical relationships between constructs that have not previously been tested or investigating the psychometric properties of an existing measurement scale.

An application is obligatory. To apply for writing a bachelor thesis at our chair, you have to join the following group on Digicampus and upload your application there. Please note that the Digicampus group is used to manage all bachelor thesis applications of the faculty cluster "Strategy & Information". Additional information regarding the faculty cluster's central application process for admission to bachelor thesis is available on the cluster's website.

To apply for writing a master thesis at our chair, please use the master thesis application form. Note that incomplete applications will not be processed. No confirmation email will be sent. However, you will be notified of acceptance or rejection via email one week after application deadline.


Application deadlines for Bachelor theses:

  • October 20, 2019, 23.59 to apply for a thesis during the winter term
  • April 28, 2019, 23.59 to apply for a thesis during the summer term

Please note that there will be a kick-off session for bachelor theses, in which topics and academic writing guidelines will be introduced. Further, there will be another meeting in seminar, in which all participants will present the structure of their theses and receive feedback from both their fellow students and supervisors.

  • Kick-off seminar for Bachelor theses: October 25, 2019, 13.00-16.00h, J 2102
  • Seminar for presentations: November 18, 2019, 10.00-18.00, J 1207


Application deadlines for Master theses:

  • October 20, 2019, 23.59 to apply for a thesis during the winter term
  • April 21, 2019, 23.59 to apply for a thesis during the summer term

As the start of writing time can be determined individually by master students, there will be no kick-off session for master theses. However, we offer several individually scheduled appointments during the writing time. If needed, a time plan can be set by the supervisor. If you missed to apply by the deadline, please contact Markus Gahler to ask for supervision possibilities of your master thesis.


For further information, please contact Markus Gahler.