Wirtschaftswissenschaftliche Fakultät


Fabian Kaske, Grande École Master


External Doctoral Student

E-mail: fabiankaske@gmail.com
Tel.: +49 89 242 156 510


Born in Munich in 1988, Fabian Kaske attained a Bachelor of Science in General Management from European Business School in Oestrich-Winkel (2011) and a Grande École Master in Management from ESCP Europe in Paris (2013). During this time, he spent exchange semesters at National University of Singapore (2010) and the City University of Hong Kong (2012). His bachelor thesis investigated the return on investment of social media, a topic that is closely linked to his current research focus on social media crises. Since October 2013, he has been an external doctoral student at the Chair for Value Based Marketing at University of Augsburg.

Having gathered work experience at leading consulting and FMCG companies during his studies, he joined his family’s marketing agency straight after his masters. Currently, he is one of the managing partners of the Munich-based agency.



Kaske, Fabian, Maurice Kügler, and Stefan Smolnik (2012): ROI in Social Media – Does the Hype Pay Off, in: 45th Hawaii International Conference on System Sciences, Maui, HI, 3898-3907. [Download]