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Sarah Germer, M.Sc.


Frau_Germer_2_hoch_KLEIN_neu

External Doctoral Student

E-mail: germer.sarah@gmail.com
Tel.: + 49 163 976 29 06


Vita

Born in Hanover in 1987, Sarah Germer studied International Management (Bachelor of Science) at Otto-von-Guericke University Magdeburg. After having received her degree in 2010, she continued her studies in Business Economics (Master of Science) at Otto-von-Guericke University Magdeburg and San Diego State University in the USA. In 2012, she graduated with a master thesis on US consumers' green purchase intention.

During her studies, she gathered work experience in internships in Germany, the Czech Republic and Mexico in the fields of project management and human resources. From 2010 to 2012, Sarah Germer worked as a student assistant at the Chairs of International Management and International Business at Otto-von-Guericke University Magdeburg. Continuing her academic career, she worked as a researcher and lecturer at the Chair for Value Based Marketing at University of Augsburg from 2012 to 2016.

 

Publications

Germer, Sarah and Michael Paul (2015): Social Media Success Factors and Firm Performance, in: 2015 ISMS Marketing Science Conference. [Download]