Wirtschaftswissenschaftliche Fakultät


Janina Kleine, M.Sc.


Researcher & Lecturer

E-mail: janina.kleine@wiwi.uni-augsburg.de
Tel.: +49 821 598-4249
Fax: +49 821 598-4242
Room: J 1203
Office hours: For appointments, please contact Janina Kleine via email.


IT, Website



Born 1989 in Passau, Janina Kleine studied Business Administration and Economics (Bachelor of Science) at the University of Passau. She continued her studies in Business Administration (Master of Science) at the University of Passau as well. She graduated with a master thesis on the effects of complexity of toolkit tariffs within the service sector on consumers’ price perceptions. Since May 2016, she has been part of the team at the Chair for Value Based Marketing at University of Augsburg.

During her studies Janina Kleine gained work experience from internships in the fields of product management and location policy. She also worked as a student employee in the energy service provider sector. From 2013 to 2016, she worked as a student assistant at the Chair of Marketing and Innovation at the University of Passau.



Conference Papers

Kleine, Janina and Michael Paul (2019): Towards a Better Understanding of Competitive Showrooming, in: QUIS16 Conference, Karlstad, SE. [Download]


Invited Talks

Empirical Insights on Consumer Free Riding, 3rd Digital Marketing Conference, University of Passau, GER, March 16, 2018.


Doctoral Colloquia & Courses

Selected Topics in Consumer Behavior, University of Augsburg
Martin Mende and Maura Scott (Florida State University)
Summer Term 2018

Experimental Design & Analysis, University of Calabria
Irene Scopelliti (City University of London)
Summer Term 2017

Text Analysis, University of Augsburg
Stephan Ludwig (University of Surrey)
Winter Term 2016/2017

Publishing Scholarly Research, University of Augsburg
Dwayne D. Gremler (Bowling Green State University)
Summer Term 2016