Wirtschaftswissenschaftliche Fakultät


Sonja Kralj, M.Sc.


Researcher & Lecturer

E-mail: sonja.kralj@wiwi.uni-augsburg.de
Tel.: +49 821 598-4474
Fax: +49 821 598-4242
Room: J 1202
Office hours: For appointments, please contact Sonja Kralj via email.


Digital Excellence Circle, Pittsburgh exchange program, corporate relations



Born in Heidenheim in 1988, Sonja Kralj studied International Cultural and Business Studies (Bachelor of Arts) at the University of Passau and the University of Limerick, Ireland. She continued her studies in International Management (Master of Science) at the University of Klagenfurt, Austria and the University of Zagreb, Croatia, and obtained her degree in 2013 with a Master's thesis about consumer ethnocentrism in Croatia. Since November 2015, she has been part of the team at the Chair for Value Based Marketing at University of Augsburg.

Sonja Kralj did internships in personnel marketing and cultural management. After her studies, from April 2014 to October 2015, she worked full-time in the Marketing & Admission department at WHU - Otto Beisheim School of Management.

Conference Presentations

Association for Consumer Research Conference, Dallas (USA), October 2018: Working paper presentation.

Consumer Culture Theory Conference, Odense (Denmark), June 2018: Working paper presentation.

Doctoral Colloquia & Courses

Consumption Theory: A Canon of Classics, University of Southern Denmark
Eric Arnould (Aalto University), Søren Askegaard (University of Southern Denmark), Julie Emontspool (University of Southern Denmark), Gry Høngsmark Knudsen (University of Southern Denmark), James Fitchett (University of Leicester), Jeff Murray (University of Arkansas), Niklas Woermann (University of Southern Denmark), Ian Woodward (University of Southern Denmark)
Summer Term 2018

Qualitative Methods and Research Design, University of Lille/Skema Business School
Eric Arnould (Aalto University), Søren Askegaard (University of Southern Denmark), Hélène Cherrier (RMIT University), Olga Kravets (Royal Holloway University), Jeff Murray (University of Arkansas), Melea Press (Skema Business School), Meltem Türe (Skema Business School)
Winter Term 2017/2018

Text Analysis, University of Augsburg
Stephan Ludwig (University of Surrey)
Winter Term 2016/2017

Swiss Methods Festival, University of Basel
Thomas Eberle (University of St. Gallen), Ronald Hitzler (Technical University of Dortmund), and Günter Mey (Institute for Qualitative Research, Berlin)
Summer Term 2016

Publishing Scholarly Research, University of Augsburg
Dwayne D. Gremler (Bowling Green State University)
Summer Term 2016