Wirtschaftswissenschaftliche Fakultät

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Digital Media Track


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Our Chair and the Chair for Value Based Marketing (Prof. Paul) offer the Digital Media Track.



Both chairs focus on digital media in research and teaching. Skills in these areas are of high relevance in today’s business environment and are considered a valuable qualification by employers. The participation in different courses of the chairs enables bachelor and master students (e.g., iBWL, GBM, ReWi) to gain competences in the area of digital media and to receive a certificate confirming these competences.

Please find further information on the Digital Media Track here.