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  • A new study on perceived valuation of privacy, transparency features, and service personalization published in Journal of Management Information Systems
A new study on perceived valuation of privacy, transparency features, and service personalization published in Journal of Management Information Systems


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An article by Sabrina Karwatzki, Olga Dytynko, Manuel Trenz, and Daniel Veit entitled BEYOND THE PERSONALIZATION-PRIVACY PARADOX: PRIVACY VALUATION, TRANSPARENCY FEATURES, AND SERVICE PERSONALIZATION has been published in the Journal of Management Information Systems.



About the study: Digital services need access to consumers’ data to improve service quality and to generate revenues. However, it remains unclear how such services should be configured to facilitate consumers’ willingness to share personal information. Prior studies discuss an influence of selected individual traits or service configurations, including transparency features and service personalization. This study aims at uncovering how interactions among individuals’ privacy valuation, transparency features, and service personalization influence their willingness to disclose information. Building upon information boundary theory, we conducted an experimental study with 286 participants on a data-intense digital service. In contrast to our expectation, we found no indication that providing transparency features facilitates individuals’ information disclosure. Relative to the personalization-privacy paradox, individuals’ privacy valuation is a strong inhibitor of information provision in general, not only for personalized services. Personalization benefits only convince consumers who exhibit little focus on privacy. Thus, service providers need to align their service designs with consumers’ privacy preferences.

Reference: Karwatzki, S., Dytynko, O., Trenz, M., and Veit, D. 2017. "Beyond the Personalization–Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization", Journal of Management Information Systems (34:2), pp. 369-400.

About the journal: Journal of Management Information Systems is one of the three top-ranked journals in the field of Information Systems, listed in the Financial Times FT 50 list and ranked A in VHB-JOURQUAL3 with a 2016 impact factor of 2.356.

More details on the paper are available here.