Wirtschaftswissenschaftliche Fakultät


Seminar: Online User Behavior Research

Lecturer: Prof. Dr. Daniel Veit; An Bui, M.Sc.; Sabrina Hauff, M.Sc.; Dipl. Wirtsch.-Inf. Jan Huntgeburth; Amelie Sach, M.Sc.; Dipl. Wirtsch.-Inf. Manuel Trenz
Date: Application: 31.03. - 13.04.2014
Building/Room: FW 2102 (presentation)
Autres dates: Kick-off: 23.04.2014, 9-11 am
Presentation: 25.06.14, 1pm – 5pm
Submission: 13.06.2014
Contact: Dipl. Wirtsch. Inf. Manuel Trenz

Previous knowledge:

Basic knowledge about the topic is helpful.

The participation in a  library introduction course is recommended.

Sufficient written and oral language skills in English are necessary for understanding the mostly English literature and for preparing and presenting the results.


The seminar deals with selected topics of customer and user behavior in the internet. Theoretical models which map the usage and decisions in online channels are at center stage.

The seminar aims at analyzing selected research articles within this subject area. Moreover, students gain a deeper understanding of the key issues by evaluating additional literature. Writing an individual seminar paper helps students to learn how to structure and analyze scientific problems and how to systematically report them. Thus, the seminar can be seen as a preparation for writing one's bachelor thesis.


The number of places is limited. Please apply during the application period via Digicampus.

Please be aware that the participation in the Bachelor seminars of our chair is possible only once.

More information:

Recommended semester: 4th semester and above
Field of study: Bachelor
Number: WiWi 772: OnUsBeR
Duration: 3 SWS
Type: S - Seminar
Credit points: 6 ECTS
Area: Bachelor iBWL/iVWL: Hausarbeit/Seminararbeit; Bachelor GBM: cluster S&I; Bachelor WIN: DWI 1 and 2a
Examination: Presentation / term paper
Exam offered: every summer term
Semester: every summer term