Wirtschaftswissenschaftliche Fakultät


Global E-Business and Electronic Markets

Lecturer: Prof. Dr. Daniel Veit, Sabrina Hauff, M.Sc.
Date: Lecture: Tue., 14:00 - 15:30 pm; Exercise: Thu., 14:00 - 15:30 pm
Building/Room: Lecture: FW 1109; Exercise: FW 1101/1102
Contact: Prof. Dr. Daniel Veit Sabrina Hauff, M.Sc.
Registration: A registration is necessary to participate in the complementary exercise session, where students can discuss and present international case studies on the lectures topics. More information on the modalities will be given in the first lecture.


The module communicates the fundamentals of E-Business and Electronic Markets. The aim of the course is to provide students with an understanding of the importance and the possibilities and threats of the growing channel. The course introduces the major E-Commerce business models, their components and their success factors. Emergent issues like Internet pricing for tangible goods, services and information goods are discussed. The importance of ethical topics like privacy is emphasized. In the second part of the lecture a well-founded knowledge of the key properties and mechanisms of electronic markets for their application in today’s businesses is elaborated. An understanding of the role of information for business processes is provided by reviewing transaction cost theory and the principle agent problem. Economic network effects on the Internet are discussed. Based on these theories the impact of information technology and the Internet on industry structure is analyzed.

Learning outcomes:

The students will:

  • be aware in what way the electronic channel differs from the offline channel and understand the associated possibilities and threats
  • understand the impact of information technology and the Internet on the organization of economic activity
  • be able to discuss and apply the fundamentals of E-Business strategy, business models and success factors
  • be able to conceptualize the key aspects of electronic markets
  • be able to apply the knowledge with a team of students to a specific problem

Course material:

The course material is available via Digicampus.


Previous knowledge:

Language: English


Porter, M: Strategy and the Internet, Harvard Business Review, 79(3):63-78, 2001

Laudon, C.; Traver, C.: e-commerce business. technology. society., Prentice Hall, (2011)

Bakos, Y.: The Emerging Role of Electronic Marketplaces on the Internet, Communications of the ACM, 41(8): 35-42, 1998

Shapiro, C.; Varian, H.: Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1999


Registration for Case Studies

Please register during the application period (9th of April - 16th of April 2014) via Digicampus.

More information:

Recommended semester: 2nd semester and above
Field of study: Master
Duration: 4 SWS
Type: L - Lecture
Credit points: 6 ECTS
Area: Master iBWL/iVWL: Major/Minor S & I; GBM: Global Bus. and Econ.; ReWi: SB III Unternehmen und Mgmt.
Examination: Written examination
Date of exam: 21.07.2014
Exam offered: yearly
Duration of exam: 60 minutes
Semester: every summer term