Wirtschaftswissenschaftliche Fakultät

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Digital Entrepreneurship


Lecturer: Dipl.-Kfm. Dennis Steininger
Date: Wednesday: 12:15-1:45pm; 2:00-3:30pm; Please note: lectures and tutorials start in the first week. The presentations will take place on the 22.06.2016 during the lecture and exercise times. The businessplans have to be submitted until the 30..06.2016, 11:59 am, to the office of the chair.
Building/Room: FW 1105
Contact: Anna Budrevich, M.Sc.
Registration: This course is limited to 30 participants. Please apply via Digicampus (see below) from 7.3.-11.4.2016.


Content:

After the successful completion of the module, students will deeply understand the fundamentals of IT-driven and digital entrepreneurship. Light is shed on strategic dimensions of recent developments in IT such as E-Business, Web 2.0, Social Media Analytics, and Cloud Computing together with their use for new ventures and business models. Based on these insights, the managerial implications for competitive advantage, innovation, electronic marketing and pricing will be acquired. Students will train tools and techniques such as the Lean Startup approach and apply the learned topics while developing and presenting their own business idea in a team. The learned skills allow entrepreneurs to successfully enter the market but also support managers of existing firms in developing IT-driven intrapreneurial innovation strategies helping them to stay ahead of competition.

In this course, students will be grouped into heterogeneous teams of 4-6 students by the chair. Within these teams, they will develop their own startup idea, write a business plan for it, and pitch it to a jury of professional investors, founders etc. towards the end of the semester.

Each group will eventually structure itself into the following roles:

(1) Project manager and communicator (write-up organization)
(2) Product/service operations expert
(3) Market research expert
(4) Sales manager
(5) Financial manager & HR

By taking this course, students will:

  • Understand the fundamentals of digital and IT-driven entrepreneurship
  • Comprehend implications of E-Business and electronic markets on the business world
  • Learn tools to find and develop business ideas
  • Apply approaches for designing, developing, testing, and marketing IT-driven business models from their ideas (e.g., Lean Startup Approach)
  • Have a deep understanding on how to leverage IT resources for new ventures (e.g. Social Media Analytics)
  • Be able to find suitable ways for funding and financing an IT-driven venture
  • Gain practical experience in running a startup business in a team
  • Develop a business plan for their start up project
  • Learn how to pitch their idea to investors


Previous knowledge:

Language: English

A basic understanding of organizational processes and information systems in firms.


Application:

Participation at this course is limited. Please apply for the course via Digicampus from 7.3.-25.3.2016. You'll find further instructions there.


Literature:

  • Blank, S. & Dorf, B. (2012) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. Pescadero (California), K&S Ranch.
     
  • Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works, 2. ed., Sebastopol, CA: O’Reilly & Associates.
     
  • Osterwalder und Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, ISBN: 9780470876411, John Wiley & Sons.
Further readings will be given during the course.


More information:

Recommended semester: 2nd semester and above
Field of study: Master
Duration: 4 SWS
Type: L - Lecture
Credit points: 6 ECTS
Area: Master iBWL/EPP: Major/Minor S&I; Master GBM: I&E; Master ReWi: U&M; Master DFM: Strategy
Examination: Presentation / term paper
Exam offered: yearly
Semester: every summer term