Wirtschaftswissenschaftliche Fakultät

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Electronic Commerce


Lecturer: Prof. Dr. Daniel Veit
Date: Wednesday, 10-11:30 a.m.
Building/Room: Lecture hall WiWi 1001
Autres dates: Tutorials start on 03.11.2014.
Scheduling of tutorials:
1) Monday: 02:00pm-03:30pm, room FW1006
2) Tuesday: 02:00pm-03:30pm, room FW 2105
Contact: An Bui, M.Sc.


Abstract:

At the end of the module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.


Content:

Session  Datum Part I: Foundations of Electronic Commerce
    1 08.10.2014 Introduction to E-Commerce
    2 15.10.2014 E-Commerce Infrastructure
    3 22.10.2014 Building an E-Commerce Presence
    4 29.10.2014 Business Models for E-Commerce
Part II: The Four P’s of Electronic Commerce
    5 05.11.2014 Products and Services in E-Commerce
    6 12.11.2014 Pricing Strategies in E-Commerce
    7 19.11.2014 Distribution Channels and Platforms in E-Commerce
    8 26.11.2014 Promotion and Marketing in E-Commerce
Part III: Advanced Topics in Electronic Commerce
    9 03.12.2014 Online Consumer Behavior
   10 10.12.2014 Social Media and E-Commerce
   11 17.12.2014 B2B E-Commerce
   12 07.01.2015 Ethical and Law Issues in E-Commerce
   13 14.01.2015 Securing E-Commerce
   14     21.01.2015 Repetition & Outlook

 

Lecturing material

The lecturing material is available via Digicampus.


Previous knowledge:

Language: English


Literature:

  • Laudon and Traver (2014): E-Commerce,  Global Edition, 9/e, ISBN: 9780273779353, Pearson

  • Strauss and Frost (2013): E-Marketing, International Edition, 7/e, ISBN: 9781292000411, Pearson

    Further readings will be given in the lecturing materials.


More information:

Recommended semester: 5th semester and above
Field of study: Bachelor
Duration: 2 SWS
Type: L - Lecture
Credit points: 4 ECTS
Area: iBWL/GBM (2010): F&I, L&I, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik
Examination: Written examination
Exam offered: every semester
Duration of exam: 60 minutes
Semester: every winter term