Wirtschaftswissenschaftliche Fakultät

Search

Electronic Commerce


Lecturer: Prof. Dr. Daniel Veit
Date: Tuesdays, 12.15 - 1.45 pm
Building/Room: HS WiWi 1002
Autres dates: Tutorials: Mondays, 2:00 – 3:30 pm, room FW 1513 (from 05.12.2016 to 30.01.2017)
Contact: Anna Budrevich, M.Sc.


Abstract:

Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.


Content:

Session  Part I: Foundations of E-Commerce
    1 Course Introduction
    2 Introduction to E-Commerce
    3 E-Commerce Infrastructure
    4 Building an E-Commerce Presence
    5 Business Models for E-Commerce
Part II: Relevant Issues in E-Commerce
    6 Products and Services in E-Commerce
    7 Pricing Strategies in E-Commerce
    8 Advertising in E-Commerce
    9 Guest Lecture
   10 Social Media in E-Commerce
Part III: Advanced Topics of E-Commerce
   11 B2B E-Commerce
   12 Legally and Technically Securing E-Commerce
   13 Ethical Issues in E-Commerce
   14 Online Consumer Behavior, Repetition & Outlook

Lecturing material

The lecturing material is available via Digicampus.

ATTENTION: Exchange students who wish to participate in the course are kindly requested to write an e-mail to anna.budrevich@wiwi.uni-augsburg.de to be added to the group for this lecture.

Please include:

  • Your student ID
  • Your name
  • Your field of study


Previous knowledge:

Language: English


Literature:

Chaffey, D. 2011. E-Business & E-Commerce Management (5th ed.). ISBN: 9780273752011, FT Prentice Hall.

Laudon, K. C., and Traver, C.G. 2015. E-commerce 2015: Business. Technology. Society (11th ed.). ISBN: 9781292076317, Prentice Hall International.

Further readings will be given in the lecturing materials.


More information:

Recommended semester: 5th semester and above
Field of study: Bachelor
Duration: 2 SWS
Type: L - Lecture
Credit points: 4 ECTS
Area: iBWL/GBM: F&I, L&I, S&I; ReWi: BWL & Methoden; WIN: DWI-1 Allg. Wirtsch.-Informatik
Examination: Written examination
Exam offered: every semester
Duration of exam: 60 minutes
Semester: every winter term