Wirtschaftswissenschaftliche Fakultät


Seminar: Digital Strategy Research

Lecturer: Prof. Dr. Daniel Veit; Dr. Manuel Trenz; Anna Budrevich, M.Sc.; Alexander Frey, M.Sc.; Sabrina Karwatzki, M.Sc; Vanessa Schäffner, M.Sc.; Dipl.-Kfm. Dennis Steininger
Date: Application: 10.10. - 23.10.16
Building/Room: Kick-off: FW 2101; Final presentation: FW 2102
Autres dates: Announcement: 25.10.2016
Kick-Off: 31.10.16, 2:00 - 4:00 pm
Submission: 16.01.17, 11:59 am
Final presentation: 18.01.17, 1:30 - 5:00 pm
Contact: Anna Budrevich, M.Sc.


Upon the successful completion of this module, students should be able to critically discuss selected research articles pertaining to topics of digital strategy research. By analyzing research that investigates IT-driven and -enabled strategies and business models of both start-ups and mature organizations, students familiarize themselves with theoretical models and concepts in this subject area. Students learn how to critically discuss the assigned papers in contrast to previous research and through the identification and analysis of additional academic literature they evaluate how the papers have subsequently affected the work of researchers and practitioners. By writing and presenting an individual seminar paper, in which they systematically report their approach and findings, students learn how to structure and analyze scientific problems. Thus, methodological skills acquired in this seminar are crucial for writing a bachelor thesis at the chair. Besides fostering analytical thinking, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.


  • Introduction to academic writing
  • Examination of an important piece of research in the area of digital strategy
  • Analysis of theoretical implications
  • Analysis of practical implications
  • Structuration, presentation and discussion of the topic

Topics deal with IT-driven and -enabled strategies and business models of both start-ups and mature organizations.

Previous knowledge:

Language: English

Basic knolwedge about the topic is helpful.

The participation in a library introduction course is recommended. Sufficient written and oral language skills in English are necessary for understanding the mostly English literature and for preparing and presenting the results.


Individual readings are assigned during the seminar.


Please apply during the given application period via Digicampus.

Please be aware that the participation in the Bachelor seminars of our chair is possible only once.

More information:

Recommended semester: 5th semester and above
Field of study: Bachelor
Duration: 3 SWS
Type: S - Seminar
Credit points: 6 ECTS
Area: (i)BWL: Haus- oder Seminararbeit;WIN: DWI-1 Allg. Wirtsch.-Inf, DWI-2a DL-WI O & IM; GBM: S&I
Examination: Presentation / term paper
Exam offered: every winter semester
Semester: every winter term