Wirtschaftswissenschaftliche Fakultät

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Course Details



Prof. Paul
WIW-4994


Industry Analysis

Lecturer: Sonja Kralj
Type: Seminar
Exam: Paper/presentation
ECTS: 5
Term: Summer
Level: Bachelor
Limitation: An application to attend is necessary.

After the successful participation in this module, students are able to understand the essential concepts, methods, and managerial tools of industry analysis. In particular, they are able to apply methods and managerial tools of industry analysis to companies in different industries and are able to create relevant managerial insights. Students are able to gather, evaluate, and interpret relevant information to derive statements and arguments. They are able to identify business problems and to write basic reports. Students can apply their knowledge on methods and managerial tools to several research and business problems beyond this module. Overall, students are able to conduct an industry analysis, to defend their position towards managers, experts, and others, and to work in international teams. The course includes an introductory lecture on industry analysis as well as visits of companies from different industries, such as BMW or Kuka. US and German students will work in international teams on a presentation on their assigned companies. German students will write seminar papers which include the application of course contents to the analysis of the assigned companies.


For further information or application procedure please check the module manual and the website of the chair.