Wirtschaftswissenschaftliche Fakultät

Search

Course Details



Prof. Paul
WIW-0343


Industrial Services Management

Lecturer: Prof. Bilge Aykol
Type: Lecture
Exam: Written exam
ECTS: 5
Term: Summer
Level: Bachelor
Limitation: An application to attend is necessary.

After the successful participation in this module, students are able to understand essential concepts and theories of services management in an industrial market setting. In particular, they understand the scope and challenges of industrial markets; the industrial purchasing process of services; critical elements of value offerings for industrial services; and behavioral interactions among industrial service buyers and sellers. Students are able to apply the concepts and theories to analyze simple case examples and research findings in industrial services management. They can apply their knowledge on industrial markets and industrial buying behavior to several business and research problems beyond this module. Overall, students are able to analyze and critically evaluate industrial services management phenomena and to explain their ideas to experts and others.


For further information or application procedure please check the module manual and the website of the chair.