Wirtschaftswissenschaftliche Fakultät

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Course Details



Prof. Paul
WIW-0217


Services Marketing: Research (BA)

Lecturer: Andreas Lechner; Sonja Kralj
Type: Seminar
Exam: Presentation, written assignment
ECTS: 6
Term: Summer
Level: Bachelor
Limitation: An application to attend is necessary.

After the successful participation in this module, students are able to understand essential concepts, theories, and methods of services marketing research. In particular, they understand how to apply scientific methods to conduct basic research in services marketing. Students are able to gather, evaluate, and interpret research articles and other relevant information to derive scientific statements, arguments, and hypotheses. They are able to formulate research questions and to write basic research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to apply scientific methods to develop scientific statements and to defend their position towards experts and others.


For further information or application procedure please check the module manual and the website of the chair.