Wirtschaftswissenschaftliche Fakultät

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Course Details



Prof. Paul
WIW-0276


Services Marketing: Research (BA)

Lecturer: Andreas Lechner
Type: Seminar
Exam: Presentation, written assignment
ECTS: 5
Term: Summer
Level: Bachelor
Limitation: An application to attend is necessary.

The seminar "Services Marketing: Research" aims to provide you with insights into scientific research and with managerial knowledge about a broad selection of topics on services marketing. Services differ from other products in multiple regards, including their intangibility and heterogeneity. These unique characteristics of services require specific management and marketing approaches for services. Learning outcomes are to provide you with an overview of current and future topics in services marketing; extend your ability to solve scientific problems and write research papers; learn how to read scientific papers; extend your ability to prepare and give scientific presentations; extend your ability to listen carefully and report information in a professional and effective manner; improve your English skills.


For further information or application procedure please check the module manual and the website of the chair.