Wirtschaftswissenschaftliche Fakultät


Course Details

Prof. Paul

New Media Marketing: Research (BA)

Lecturer: Markus Gahler, Janina Kleine
Type: Lecture
Exam: Presentation, written assignment, class participation
Term: Winter
Level: Bachelor
Limitation: None

After the successful participation in this module, students are able to understand essential concepts, theories, and methods of new media marketing research. In particular, they understand how to apply scientific methods to conduct basic research in new media marketing. Students are able to gather, evaluate, and interpret research articles and other relevant information to derive scientific statements, arguments, and hypotheses. They are able to formulate research questions and to write basic research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to apply scientific methods to develop scientific statements and to defend their position towards experts and others.

For further information or application procedure please check the module manual and the website of the chair.