Wirtschaftswissenschaftliche Fakultät

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Course Details



Prof. Veit
WIW-5197


Digital Entrepreneurship

Lecturer: Maximilian v. Welck
Type: Vorlesung
Exam: written assignment and oral examination
ECTS: 6
Term: summer
Level: Master
Limitation: An application to attend is necessary.

After the successful completion of the module, students will deeply understand the fundamentals of IT-driven and digital entrepreneurship. Light is shed on strategic dimensions of recent developments in IT such as E-Business, Web 2.0, Social Media Analytics, and Cloud Computing together with their use for new ventures and business models. Based on these insights, the managerial implications for competitive advantage, innovation, electronic marketing and pricing will be acquired. Students will train tools and techniques such as the Lean Startup approach and apply the learned topics while developing and presenting their own business idea in a team. The learned skills allow entrepreneurs to successfully enter the market but also support managers of existing firms in developing IT-driven intrapreneurial innovation strategies helping them to stay ahead of competition. In this course, students will be grouped into heterogeneous teams of 4-6 students by the chair. Within these teams, they will develop their own startup idea, write a business plan for it, and pitch it to a jury of professional investors, founders etc. towards the end of the semester. Each group will eventually structure itself into the following roles: (1) Project manager and communicator (write-up organization) (2) Product/service operations expert (3) Market research expert (4) Sales manager (5) Financial manager & HR


For further information or application procedure please check the module manual and the website of the chair.