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Course Details



Prof. Paul
WIW-5124


New Media Marketing: Research (MA)

Lecturer: Prof. Dr. Michael Paul, Janina Kleine
Type: Seminar
Exam: Presentation, written assignment
ECTS: 6
Term: Winter
Level: Master
Limitation: An application to attend is necessary.

After the successful participation in this module, students are able to understand current theories and methods of new media marketing research. In particular, they are able to apply scientific methods to create novel insights in new media marketing research. Students are able to integrate knowledge and to deal with complexity and limited information. They are able to acquire knowledge and skills independently and to write sound conceptual or empirical research papers. Students can apply their knowledge on scientific methods to any research problem beyond this module. Overall, students are able to conduct research projects in a largely autonomous way and to clearly defend their position towards experts and others on an academic level.


For further information or application procedure please check the module manual and the website of the chair.