Wirtschaftswissenschaftliche Fakultät


Course Details

Prof. Veit

Online User Behavior Research

Lecturer: Maximilian v. Welck
Type: Seminar
Exam: written examination
Term: summer
Level: Bachelor
Limitation: An application to attend is necessary.

Upon the successful completion of this module, students should be able to critically discuss selected research articles pertaining to customer and user behavior on the internet. By analyzing research that investigates usage and decisions in online channels, students familiarize themselves with theoretical models and concepts in this subject area. Students learn how to critically discuss the assigned papers in contrast to previous research and through the identification and analysis of additional academic literature they evaluate how the papers have subsequently affected the work of researchers and practitioners. By writing and presenting an individual seminar paper, in which they systematically report their approach and findings, students learn how to structure and analyze scientific problems. Thus, methodological skills acquired in this seminar are crucial for writing a bachelor thesis at the chair. Besides fostering analytical thinking, this seminar will also facilitate the improvement of English skills, as the entire seminar is held in English. Thus, after the successful completion of this module, students will have improved their writing, presentation and discussion skills in English.

For further information or application procedure please check the module manual and the website of the chair.