Wirtschaftswissenschaftliche Fakultät


Course Details

Prof. Paul

International Marketing

Lecturer: Karin Gall
Type: Vorlesung
Exam: written examination
Term: summer
Level: Bachelor
Limitation: An application to attend is necessary.

After the successful participation in this module, students are able to understand essential concepts and theories of international marketing. In particular, they understand the influence of environmental forces (e.g., economic, social, cultural, political, legal); approaches of market research in an international setting; international marketing strategies; international marketing mix decisions; and the sources of competitive in international marketing. Students are able to apply the concepts and theories to analyze simple case examples and research findings in international marketing and to formulate international marketing strategies and marketing mix decisions. They can apply their knowledge on international marketing to several business and research problems beyond this module. Overall, students are able to analyze and critically evaluate international marketing phenomena and to explain their ideas to experts and others.

For further information or application procedure please check the module manual and the website of the chair.