Wirtschaftswissenschaftliche Fakultät


Course Details

Prof. Veit

Seminar: Online User Behavior Research

Lecturer: Prof. Dr. Daniel Veit
Type: Seminar
Exam: Presentation, written assignment
Term: Summer
Level: Bachelor
Limitation: An application to attend is necessary.

The seminar deals with selected topics of customer and user behavior in the internet. Theoretical models which map the usage and decisions in online channels are at center stage. The seminar aims at analyzing selected research articles within this subject area. Moreover, students gain a deeper understanding of the key issues by evaluating additional literature. Writing an individual seminar paper helps students to learn how to structure and analyze scientific problems and how to systematically report them. Thus, the seminar can be seen as a preparation for writing one's bachelor thesis.

For further information or application procedure please check the module manual and the website of the chair.