Wirtschaftswissenschaftliche Fakultät

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Course Details



Prof. Paul
WIW-5136


Services Marketing: Research (MA)

Lecturer: Prof. Dr. Michael Paul, Andreas Lechner
Type: Seminar
Exam: Presentation, written assignment
ECTS: 6
Term: Summer
Level: Master
Limitation: An application to attend is necessary.

The aim of the course is to enable students to know, analyze and apply different concepts of corporate governance. Especially the financing of innovation and investments in small and medium-sized companies require special governance mechanisms. Through an examination of select groups of investors and financiers, students come to an understanding of the fundamental nature of entrepreneurship and the close connection between entrepreneurial activity and corporate finance. Theoretical aspects as well as thoughts behind will be highlighted and students will learn to understand and evaluate their impact on performance. Overall, students should learn to use and interpret governance concepts as well as to apply them to concrete situations.


For further information or application procedure please check the module manual and the website of the chair.