Wirtschaftswissenschaftliche Fakultät


Course Details

Prof. Veit

Electronic Commerce

Lecturer: Maximilian v. Welck
Type: Vorlesung
Exam: written examination
Term: winter
Level: Bachelor
Limitation: None

Upon the successful completion of this module, the students are familiar with the forces driving electronic commerce. They understand the impact of technology change on the way businesses operate in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.

For further information or application procedure please check the module manual and the website of the chair.